The Pennock Knockdown EP 27 | How Leslie Llewellyn of Selo Studios Carves Out White Space and Elevates Brand Success in B2B and B2C Spaces
The Pennock Knockdown EP 27 | How Leslie Llewellyn of Selo Studios Carves Out White Space and Elevates Brand Success in B2B and B2C Spaces

In a fast-paced digital world where trends shift overnight, marketing leaders are tasked with balancing big-picture strategy and daily execution. On a recent episode of The Pennock Knockdown podcast, host Nikki sat down with Leslie Llewellyn, founder and principal strategist at Selo Studios. Drawing from over 20 years of global brand strategy and marketing execution, Leslie shared her journey, highlighted effective B2B campaign tactics, and revealed what sets high-performing brands apart in the age of AI.

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The Pennock KnockdownNikki Lindgrenpodcast, ECommerce, Strategy, The Pennock KnockdownComment
Unlock PMax Success: The Overlooked Strategies No One Tells You About
Unlock PMax Success: The Overlooked Strategies No One Tells You About

Is your Google Performance Max campaign underperforming? Discover 2 overlooked reasons why PMax fails: incorrect initial product targeting & ignoring product competitiveness (your Shopping Experience Scorecard!). Learn how optimizing these factors unlocks ROAS & conversions. Pennock helps you win the PMax battle.

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Pennock UnlockCassandra LoveAnalytics, ECommerce, Meta, Andromeda, Meta Ads, google, google ads, AI, PMAXComment
The Rise of Short-Form Video: Dominating Paid Media with Authentic Beauty Content
The Rise of Short-Form Video: Dominating Paid Media with Authentic Beauty Content

Unlock the power of short-form video for beauty brands in paid media. Discover why authentic content on TikTok, Instagram Reels, and YouTube Shorts is crucial for cutting through noise and driving ROAS. Learn strategic application, how to leverage UGC, and essential measurement tips. Dominate the beauty market with Pennock's insights on effective, conversion-focused video advertising. Master paid social for your beauty brand today.

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Pennock UnlockCassandra LoveAnalytics, ECommerce, Meta, Andromeda, Meta Ads, google, google ads, AIComment
Stop Wasting Ad Spend: The Power of Smart "Pause Down" Thresholds
Stop Wasting Ad Spend: The Power of Smart "Pause Down" Thresholds

At Pennock, we use our Pause Down Threshold Calculator to analytically determine when to cut underperforming ads. This data-driven tool sets clear financial limits for non-engagement, mid-funnel drop-offs, and final conversions. By identifying "kill thresholds" early, we prevent wasted budget, improve ROAS, and accelerate learning across your ad campaigns. Stop relying on gut feelings and start optimizing with precision.

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Pennock UnlockCassandra LoveAnalytics, ECommerce, Meta, Andromeda, Meta Ads, google, google ads, AIComment
The Pennock Knockdown EP 25 | How Jessica Sikora & Superbands Are Using Music & Authentic Storytelling to Transform Youth Mental Wellness
The Pennock Knockdown EP 25 | How Jessica Sikora & Superbands Are Using Music & Authentic Storytelling to Transform Youth Mental Wellness

Explore the inspiring story of Jessica Sikora, founder of Superbands, a nonprofit transforming music fandom into a force for youth mental wellness. Learn how personal vulnerability and authentic storytelling became her superpower. This blog uncovers Superbands' unique approach to mental health support, key marketing insights on authenticity & emotional connection, and Jessica's advice on taking risks and leveraging your own narrative.

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The Pennock KnockdownNikki Lindgrenpodcast, ECommerce, Strategy, The Pennock KnockdownComment
The Future of Creative: How Pennock is Leveraging AI to Build Smarter, More Resonant Ads
The Future of Creative: How Pennock is Leveraging AI to Build Smarter, More Resonant Ads

At Pennock, we're transforming creative strategy. With platforms favoring broad targeting, compelling creative is key. We're leveraging AI to dive deep into the real voice of the customer by mining Reddit, reviews, and comment sections. Our strategists are becoming Creative Strategist Prompt Engineers, extracting richer ideas faster. We're adopting tools like ChatGPT for deep research, Facebook ad library scrapers, and Gumloop for competitive benchmarking. This isn't about replacing human creativity; it's about supercharging it to build repeatable AI workflows.

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Pennock UnlockStephanie LutzAnalytics, ECommerce, Meta, Andromeda, Meta Ads, google, google ads, AIComment
Don’t Make Ads—Make Content (That Sells): How We’re Rethinking Social, Relevance & AI
Don’t Make Ads—Make Content (That Sells): How We’re Rethinking Social, Relevance & AI

At Pennock, we're rethinking social, relevance, and AI. Traditional ads are fading. What's working? Native content that feels real, not staged (think lo-fi videos, memes, raw moments). AI isn't replacing creativity; it's accelerating it, helping us test faster and smarter. Discover 5 quick learnings: embrace native formats, skip the gloss, hook immediately, use AI with intention, and move fast to learn faster. We're auditing creative, testing new formats, and using AI to amplify human ingenuity.

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Pennock UnlockStephanie LutzAnalytics, ECommerce, Meta, Andromeda, Meta Ads, google, google adsComment
The Pennock Knockdown EP 24 | The Future of Shopping: One Text at a Time with Jonathan Fudem of OneText
The Pennock Knockdown EP 24 | The Future of Shopping: One Text at a Time with Jonathan Fudem of OneText

On Episode 24 of The Pennock Knockdown Jonathan Fudem, CEO of OneText, talks about revolutionizing online shopping, one text at a time. Discover how his company is making every purchase effortless, leveraging SMS to drive incremental sales for top brands. Learn how OneText helps brands cut through the noise and achieve significant growth.

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The Pennock KnockdownNikki Lindgrenpodcast, ECommerce, Strategy, The Pennock KnockdownComment