The 'skinification' trend is transforming beauty. Learn how applying skincare principles to makeup, hair, & body impacts your paid media! Discover new angles for holistic beauty brands: cross-category targeting, ingredient-focused messaging, and educational ads. Adapt your strategy to meet savvy consumer demands for multi-benefit products & wellness. Pennock helps you optimize paid ads for this evolving market. Unlock holistic beauty growth!
Read MoreIs ad fatigue killing your paid campaign performance? Learn why this silent killer leads to declining CTRs & lower ROAS across all platforms. Discover how to combat it with a robust creative pipeline, strategic rotation, diverse formats (UGC, video), and data-driven audience management. Pennock helps you keep your Google Display, Meta, & TikTok ads fresh and converting. Don't let ad fatigue stop your growth!
Read MoreIs your ad creative getting lost? Learn why safe zones & aspect ratios are crucial for Meta & TikTok ads. This blog explains how these elements prevent hidden logos/CTAs, boost CTR, lower CPM, and drive ROI. Master specific guidelines for Stories, Reels, & TikTok, and ensure your ads are always seen. Pennock helps you fix overlooked details for flawless ad performance!
Read MoreHuge news for beauty brands! Starting July 10, 2025, Instagram photos & Reels from professional accounts will appear directly in Google Search results. This is a game-changer for discovery & traffic! Learn what this means for your brand: optimize profiles, use keywords in captions & alt text, prioritize Reels, and leverage UGC for Instagram SEO. Discover how Pennock helps beauty marketers dominate this new search frontier. Don't miss out on this massive opportunity!
Read MoreIs your Google Performance Max campaign underperforming? Discover 2 overlooked reasons why PMax fails: incorrect initial product targeting & ignoring product competitiveness (your Shopping Experience Scorecard!). Learn how optimizing these factors unlocks ROAS & conversions. Pennock helps you win the PMax battle.
Read MoreUnlock the power of short-form video for beauty brands in paid media. Discover why authentic content on TikTok, Instagram Reels, and YouTube Shorts is crucial for cutting through noise and driving ROAS. Learn strategic application, how to leverage UGC, and essential measurement tips. Dominate the beauty market with Pennock's insights on effective, conversion-focused video advertising. Master paid social for your beauty brand today.
Read MoreAt Pennock, we use our Pause Down Threshold Calculator to analytically determine when to cut underperforming ads. This data-driven tool sets clear financial limits for non-engagement, mid-funnel drop-offs, and final conversions. By identifying "kill thresholds" early, we prevent wasted budget, improve ROAS, and accelerate learning across your ad campaigns. Stop relying on gut feelings and start optimizing with precision.
Read MoreAt Pennock, we're transforming creative strategy. With platforms favoring broad targeting, compelling creative is key. We're leveraging AI to dive deep into the real voice of the customer by mining Reddit, reviews, and comment sections. Our strategists are becoming Creative Strategist Prompt Engineers, extracting richer ideas faster. We're adopting tools like ChatGPT for deep research, Facebook ad library scrapers, and Gumloop for competitive benchmarking. This isn't about replacing human creativity; it's about supercharging it to build repeatable AI workflows.
Read MoreThere's a science to stopping the scroll, to making people want to know more. It's about crafting messages that resonate, inspire, and convert. And we've put all the secrets into one comprehensive guide. Get ready to elevate your marketing! Download this free creative hook guide book today!
Read MoreAt Pennock, we're rethinking social, relevance, and AI. Traditional ads are fading. What's working? Native content that feels real, not staged (think lo-fi videos, memes, raw moments). AI isn't replacing creativity; it's accelerating it, helping us test faster and smarter. Discover 5 quick learnings: embrace native formats, skip the gloss, hook immediately, use AI with intention, and move fast to learn faster. We're auditing creative, testing new formats, and using AI to amplify human ingenuity.
Read MoreIs your e-commerce business ready for Meta Shops' big shift? This guide breaks down the move to website checkout, its impact on ads & reporting, and actionable steps to ensure a smooth transition.
Read MoreFuel your beauty e-commerce growth with data-driven insights. Understand customer behavior and optimize campaigns for maximum ROI. Pennock helps you decode the digital beauty aisle.
Read MoreSell directly where your audience lives! Social commerce unlocks seamless in-app purchasing, boosting conversions and engagement. Don't miss this e-commerce growth engine.
Read MoreSEO vs. SEM for e-commerce: Which wins for sales? Our blog breaks down the benefits, implementation, & optimization of both to boost your organic traffic & revenue. Learn how AEO & AI fit in!
Read MoreNavigate the future of e-commerce! Learn AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) to have AI choose your store as the best answer. Prepare your site without hurting SEO.
Read MoreShopify store owners, the ChatGPT integration is now live! Our blog explores the benefits for every e-commerce sector. Learn how to optimize your online store for conversational commerce.
Read MoreAchieve sustainable growth for your small business! This guide provides actionable advice on setting realistic marketing goals, aligned with your resources and broader business objectives.
Read MoreAchieve sustainable growth for your small business! This guide provides actionable advice on setting realistic marketing goals, aligned with your resources and broader business objectives.
Read MoreIs your small business marketing falling short? This guide outlines 5 key signs it's time to hire a marketing agency, helping you make a strategic decision for growth.
Read MoreConfused by marketing terms? This guide demystifies essential concepts like SEO, SMM, and more, empowering small business owners to navigate the marketing landscape and drive growth.
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