Unlock the power of short-form video for beauty brands in paid media. Discover why authentic content on TikTok, Instagram Reels, and YouTube Shorts is crucial for cutting through noise and driving ROAS. Learn strategic application, how to leverage UGC, and essential measurement tips. Dominate the beauty market with Pennock's insights on effective, conversion-focused video advertising. Master paid social for your beauty brand today.
Read MoreAt Pennock, we use our Pause Down Threshold Calculator to analytically determine when to cut underperforming ads. This data-driven tool sets clear financial limits for non-engagement, mid-funnel drop-offs, and final conversions. By identifying "kill thresholds" early, we prevent wasted budget, improve ROAS, and accelerate learning across your ad campaigns. Stop relying on gut feelings and start optimizing with precision.
Read MoreAt Pennock, we're transforming creative strategy. With platforms favoring broad targeting, compelling creative is key. We're leveraging AI to dive deep into the real voice of the customer by mining Reddit, reviews, and comment sections. Our strategists are becoming Creative Strategist Prompt Engineers, extracting richer ideas faster. We're adopting tools like ChatGPT for deep research, Facebook ad library scrapers, and Gumloop for competitive benchmarking. This isn't about replacing human creativity; it's about supercharging it to build repeatable AI workflows.
Read MoreGoogle Performance Max (PMax) has become an indispensable tool for digital marketers aiming for growth. But how do you truly unlock its full potential and maximize your return on investment? It all comes down to a smarter testing strategy.
Read MoreThere's a science to stopping the scroll, to making people want to know more. It's about crafting messages that resonate, inspire, and convert. And we've put all the secrets into one comprehensive guide. Get ready to elevate your marketing! Download this free creative hook guide book today!
Read MoreAt Pennock, we're rethinking social, relevance, and AI. Traditional ads are fading. What's working? Native content that feels real, not staged (think lo-fi videos, memes, raw moments). AI isn't replacing creativity; it's accelerating it, helping us test faster and smarter. Discover 5 quick learnings: embrace native formats, skip the gloss, hook immediately, use AI with intention, and move fast to learn faster. We're auditing creative, testing new formats, and using AI to amplify human ingenuity.
Read MoreIs your e-commerce business ready for Meta Shops' big shift? This guide breaks down the move to website checkout, its impact on ads & reporting, and actionable steps to ensure a smooth transition.
Read MoreMachine learning campaigns are powerful, but your creative still needs to speak to your audience. This guide reveals how to craft audience-led creative direction for better results, even in broad campaigns.
Read MoreMajor changes are here for weight loss ad policies! The FDA, Google, & Meta have updated guidelines. Learn how to stay compliant, shift your messaging to medically guided programs, and keep your campaigns effective. Dive into Pennock Seeds new lesson on the latest updates.
Read MoreReady to transform your e-commerce strategy and unlock the power of direct sales through engaging conversations? At Pennock, we possess the expertise and innovative strategies to help your online store seamlessly integrate and effectively leverage Messenger and WhatsApp lead generation campaigns.
Read MoreChatGPT & Shopify are changing e-commerce! Learn how AI-powered conversations and new optimization strategies (GEO & AEO) can boost your online store. Ready for the future of retail?
Read MoreMeta Ads is changing BIG time with Andromeda! Learn about the shift to Advantage+ campaigns, AI-driven optimization, and how to redefine your customer segments for better results. Get ready for the future of Meta advertising!
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