The Pennock Knockdown: Navigating Creativity and Efficiency in Digital Marketing: Insights from Emily Taylor of ShotFlow
A Path To Enterprise Product Management
Emily Taylor’s career trajectory has been nothing short of multifaceted. From her beginnings at Cost Plus World Market to her current role at ShotFlow, she has evolved alongside the digital marketing landscape. Emily's journey from managing product photography and website expectations at Gap Inc. to diving deep into product management showcases her adaptability. Shot Flow, the company she now works for, offers software that enhances photographic workflows—an opportunity that Emily found after previously implementing it at Gap’s Athleta brand.
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The Pennock Knockdown: From Personal Struggle to Impact: How Hugh & Grace is Revolutionizing Hormone Health Through Community-First Marketing
The Journey Begins
What started as a 14-year battle with infertility for Sara Jensen and her husband Ben transformed into a mission to help others understand and improve their hormone health. After multiple rounds of IVF and countless doctor visits, a breakthrough moment came when Sara's fertility doctor questioned her about the chemicals in her household and skincare products. This revelation, combined with the generous acts of their sisters who served as surrogates for their children Hugh and Grace, sparked the creation of Hugh & Grace.
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The Pennock Knockdown: Marketing Insights from Noho: Humor, Sustainability, and the 'Seeking Lovers' Campaign
In a recent episode of the Pennock Knockdown podcast, Dianna, lead of direct-to-consumer and B2B marketing at Noho, shared the brand’s innovative approach to furniture marketing. By blending humor and sustainability, NoHo’s Seeking Lovers campaign not only garnered a 200% increase in social media followers but also resonated deeply with their target audience of affluent millennials. With a focus on connecting emotionally through creative storytelling, Noho is redefining how brands can stand out in a saturated market while staying true to their values.
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The Pennock Knockdown: Building a Brand in the Teen Wellness Space: Insights from Dara Erck, Founder of Sam + Leo
From pivoting in product development to finding success on Amazon, Dara Erck reveals how authenticity drives her teen wellness brand Sam + Leo. Learn about the challenges, strategies, and milestones of launching a brand for the next generation!
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