In the bustling world of CPG, where quality can often be sacrificed for scale, some founders stand firm on their vision. Today, we're diving into the inspiring journey of Hannah Awada, the visionary Founder and CEO behind Hummus Goodness, who recently joined us on the Pennock Knockdown podcast. Her story is a testament to identifying a genuine market need, upholding uncompromising standards, and navigating growth with patience and integrity.
Read MoreUnpacking Purpose: How 7 Words Can Transform Your Digital Marketing Strategy
Welcome to another edition of The Pennock Knockdown, where we dive into strategies and tactics for digital marketing leaders. In a world saturated with fleeting trends and constant pivots, understanding your core identity is more crucial than ever. That's why in a recent episode, we sat down with Ian Chamandy, a seasoned expert with over 20 years of experience helping more than 400 organizations—and individuals—define their purpose and become consistently, uniquely remarkable.
Read MoreIn the ever-evolving landscape of digital marketing, it's easy to get swept up in the latest trends - from TikTok to AI-powered chatbots. Yet, as digital marketing strategist and analytics expert Philippa Gamse highlights on the “Pennock Knockdown” podcast, classic tactics like email continue to deliver impressive results, especially for direct-to-consumer (DTC) brands.
Read MoreIn a fast-paced digital world where trends shift overnight, marketing leaders are tasked with balancing big-picture strategy and daily execution. On a recent episode of The Pennock Knockdown podcast, host Nikki sat down with Leslie Llewellyn, founder and principal strategist at Selo Studios. Drawing from over 20 years of global brand strategy and marketing execution, Leslie shared her journey, highlighted effective B2B campaign tactics, and revealed what sets high-performing brands apart in the age of AI.
Read MoreExplore the inspiring story of Jessica Sikora, founder of Superbands, a nonprofit transforming music fandom into a force for youth mental wellness. Learn how personal vulnerability and authentic storytelling became her superpower. This blog uncovers Superbands' unique approach to mental health support, key marketing insights on authenticity & emotional connection, and Jessica's advice on taking risks and leveraging your own narrative.
Read MoreOn Episode 24 of The Pennock Knockdown Jonathan Fudem, CEO of OneText, talks about revolutionizing online shopping, one text at a time. Discover how his company is making every purchase effortless, leveraging SMS to drive incremental sales for top brands. Learn how OneText helps brands cut through the noise and achieve significant growth.
Read MoreOn Episode 23 of The Pennock Knockdown we explore Jennie Gao's unique journey from lawyer to CPG founder! Learn how she built Versine Skin & Nourisher, embracing expert collaboration & strategic marketing. A story of adaptability for aspiring entrepreneurs.
Read MoreGet the blueprint for modern beauty success! This episode of The Pennock Knockdown features MOB Beauty's journey, highlighting how they're revolutionizing the industry through conscious formulation, eco-friendly practices, and authentic community engagement. Learn their secrets to building lasting loyalty.
Read MoreDiscover the entrepreneurial journey of Avery West on The Pennock Knockdown. From startup life to founding her marketing agency, she shares invaluable advice on brand building, client relationships, and trusting your strengths.
Read MoreThe Pennock Knockdown EP 20 | Paume founder Amy Welsman redefines hand care. Learn about launching during the pandemic, building a niche, and the power of sustainable growth. Insights for e-commerce leaders.
Read MoreBeauty founders: Scaling up shouldn't be a barrier. Discover how Anthony Standifer and mSEED Group is redefining contract manufacturing, providing low minimums and custom formulations to help new brands thrive in the beauty industry.
Read MoreIn an evolving retail landscape, breaking down silos between marketing and operations is critical for profitable growth. Retailytics' Bellamy Grindl offers actionable strategies for brands to integrate inventory, buying, planning, and data analytics.
Read MoreIn this new episode of Pennock Knockdown, Storytelling is at the heart of effective marketing, according to Shayna Ventricelli of Ivy & Co Studio. This interview explores how authentic narratives connect with audiences and drive success in the beauty, wellness, and lifestyle sectors.
Read MoreIn today's show, we're diving into the world of digital marketing with a special focus on the beauty industry. Your host Nikki is joined by an outstanding guest, Breanna Greenberg, an award-winning beauty industry leader and digital marketing expert with over 15 years of experience. From corporate giants to indie brands and influencer-driven businesses, Breanna has left her mark on some of the most recognized beauty brands by mastering e-commerce, content strategy, and social growth.
Read MoreIn an inspiring episode of the Pennock Knockdown podcast, host Nikki welcomes Cleo Escarez, the founder of Redyoos, a groundbreaking jewelry recycling company. Based in Seattle, Redyoos aims to revolutionize how we think about the life cycle of jewelry. The company operates under the circular economy framework, ensuring that no jewelry ends up in landfills while recovering natural resources. Cleo, drawing from her extensive fashion and consumer goods experience, shares her journey from contributing to the problem of consumerism to becoming a solution provider. As a mother of three, Cleo was motivated by a desire to align her professional ventures with her personal values, driving her to establish Redyoos.
Read MoreEvan has been passionate about branding since childhood. Her journey from creating stationery for her grandparents to founding Leap Year Branding is inspiring and shows the importance of staying true to one’s interests and talents. Her previous experience in the New York City ad agency scene has shaped her approach to branding and entrepreneurship.
Read MoreStaying ahead requires strategic thinking, innovative product development, and savvy marketing. In a recent episode of the Pennock Knockdown podcast, hosts Nikki and Adam Klausner delved into these topics with a focus on the skincare sector. Here's a breakdown of the key insights shared by Adam Klausner, president and COO of the microbiome R&D company, Symbiome.
Read MoreKelsey Barker talks about how her tween hobby of finger boarding positioned her to learn what most marketers don’t learn until their twenties and how she’s leveraging these skills for Yaza Foods.
Read MoreEmily Taylor’s career trajectory has been nothing short of multifaceted. From her beginnings at Cost Plus World Market to her current role at ShotFlow, she has evolved alongside the digital marketing landscape. Emily's journey from managing product photography and website expectations at Gap Inc. to diving deep into product management showcases her adaptability. Shot Flow, the company she now works for, offers software that enhances photographic workflows—an opportunity that Emily found after previously implementing it at Gap’s Athleta brand.
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