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The latest insights by our experts.

 
 
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The Ad Fatigue Fix: How to Keep Your Paid Campaigns Fresh and Converting Across All Platforms
Cassandra Love
The Ad Fatigue Fix: How to Keep Your Paid Campaigns Fresh and Converting Across All Platforms
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 29 | Why Should I Choose You? Finding Your 7-Word Purpose in a Noisy World with Ian Chamandy
Nikki Lindgren
The Pennock Knockdown EP 29 | Why Should I Choose You? Finding Your 7-Word Purpose in a Noisy World with Ian Chamandy
Nikki Lindgren
Nikki Lindgren
Unmasking Your Ads: The Crucial Role of Safe Zones & Aspect Ratios in Paid Media
Cassandra Love
Unmasking Your Ads: The Crucial Role of Safe Zones & Aspect Ratios in Paid Media
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 28 | Winning Website Analytics for DTC Brands with Philippa Gamse
Nikki Lindgren
The Pennock Knockdown EP 28 | Winning Website Analytics for DTC Brands with Philippa Gamse
Nikki Lindgren
Nikki Lindgren
Your Instagram Just Became a Google Search Powerhouse: What This Means for Beauty Marketers
Cassandra Love
Your Instagram Just Became a Google Search Powerhouse: What This Means for Beauty Marketers
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 27 | How Leslie Llewellyn of Selo Studios Carves Out White Space and Elevates Brand Success in B2B and B2C Spaces
Nikki Lindgren
The Pennock Knockdown EP 27 | How Leslie Llewellyn of Selo Studios Carves Out White Space and Elevates Brand Success in B2B and B2C Spaces
Nikki Lindgren
Nikki Lindgren
The Hidden Danger: Why GA4 Alone Isn't Your Paid Media's Source of Truth (And What To Do About It)
Nikki Lindgren
The Hidden Danger: Why GA4 Alone Isn't Your Paid Media's Source of Truth (And What To Do About It)
Nikki Lindgren
Nikki Lindgren
Unlock PMax Success: The Overlooked Strategies No One Tells You About
Cassandra Love
Unlock PMax Success: The Overlooked Strategies No One Tells You About
Cassandra Love
Cassandra Love
The Unforgivable Sin in Paid Media: When Tentpole Promos Become Afterthoughts
Nikki Lindgren
The Unforgivable Sin in Paid Media: When Tentpole Promos Become Afterthoughts
Nikki Lindgren
Nikki Lindgren
The Rise of Short-Form Video: Dominating Paid Media with Authentic Beauty Content
Cassandra Love
The Rise of Short-Form Video: Dominating Paid Media with Authentic Beauty Content
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 26 | How Ivonna Young’s Lavender Agency Blends Strategic Marketing, Collaboration, and Agility for Modern Brands
Nikki Lindgren
The Pennock Knockdown EP 26 | How Ivonna Young’s Lavender Agency Blends Strategic Marketing, Collaboration, and Agility for Modern Brands
Nikki Lindgren
Nikki Lindgren
Stop Wasting Ad Spend: The Power of Smart "Pause Down" Thresholds
Cassandra Love
Stop Wasting Ad Spend: The Power of Smart "Pause Down" Thresholds
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 25 | How Jessica Sikora & Superbands Are Using Music & Authentic Storytelling to Transform Youth Mental Wellness
Nikki Lindgren
The Pennock Knockdown EP 25 | How Jessica Sikora & Superbands Are Using Music & Authentic Storytelling to Transform Youth Mental Wellness
Nikki Lindgren
Nikki Lindgren
The Future of Creative: How Pennock is Leveraging AI to Build Smarter, More Resonant Ads
Stephanie Lutz
The Future of Creative: How Pennock is Leveraging AI to Build Smarter, More Resonant Ads
Stephanie Lutz
Stephanie Lutz
Pennock Seeds | Unlocking Performance Max: Smarter Testing for Smarter Results
Pennock Team
Pennock Seeds | Unlocking Performance Max: Smarter Testing for Smarter Results
Pennock Team
Pennock Team
Stop the Scroll: Why Your Beauty Marketing Needs a Powerful "Hook"
Cassandra Love
Stop the Scroll: Why Your Beauty Marketing Needs a Powerful "Hook"
Cassandra Love
Cassandra Love
Don’t Make Ads—Make Content (That Sells): How We’re Rethinking Social, Relevance & AI
Stephanie Lutz
Don’t Make Ads—Make Content (That Sells): How We’re Rethinking Social, Relevance & AI
Stephanie Lutz
Stephanie Lutz
The Pennock Knockdown EP 24 | The Future of Shopping: One Text at a Time with Jonathan Fudem of OneText
Nikki Lindgren
The Pennock Knockdown EP 24 | The Future of Shopping: One Text at a Time with Jonathan Fudem of OneText
Nikki Lindgren
Nikki Lindgren
Nikki Lindgren sits down with Rebel Canvas to discuss building a team
Nikki Lindgren
Nikki Lindgren sits down with Rebel Canvas to discuss building a team
Nikki Lindgren
Nikki Lindgren
Big Changes to Meta Shops: What E-commerce Businesses Need to Know About the Shift to Website Checkout
Cassandra Love
Big Changes to Meta Shops: What E-commerce Businesses Need to Know About the Shift to Website Checkout
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 23 | From Courtroom to Cosmetics: Jennie Gao's Unconventional Path to CPG Entrepreneurship and Brand Building
Nikki Lindgren
The Pennock Knockdown EP 23 | From Courtroom to Cosmetics: Jennie Gao's Unconventional Path to CPG Entrepreneurship and Brand Building
Nikki Lindgren
Nikki Lindgren
Pennock Seeds | Providing Audience-Led Creative Direction in Machine Learning Campaigns
Pennock Team
Pennock Seeds | Providing Audience-Led Creative Direction in Machine Learning Campaigns
Pennock Team
Pennock Team
The Pennock Knockdown EP 22 | Doing Beauty Better: Inside the Mission-Driven Success of MOB Beauty With Alisha Gallagher
Nikki Lindgren
The Pennock Knockdown EP 22 | Doing Beauty Better: Inside the Mission-Driven Success of MOB Beauty With Alisha Gallagher
Nikki Lindgren
Nikki Lindgren
Pennock Seeds | Navigating the New Landscape: Digital Advertising for Weight Loss Treatments On Meta & Google
Pennock Team
Pennock Seeds | Navigating the New Landscape: Digital Advertising for Weight Loss Treatments On Meta & Google
Pennock Team
Pennock Team
Decoding the Digital Beauty Aisle: How Data Analytics Fuels E-commerce Success
Cassandra Love
Decoding the Digital Beauty Aisle: How Data Analytics Fuels E-commerce Success
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 21 | Avery West on Compassionate Branding for Female Owned Businesses
Nikki Lindgren
The Pennock Knockdown EP 21 | Avery West on Compassionate Branding for Female Owned Businesses
Nikki Lindgren
Nikki Lindgren
The Conversational Checkout: How Messenger & WhatsApp Lead Gen Campaigns Can Supercharge E-commerce Sales
Pennock Team
The Conversational Checkout: How Messenger & WhatsApp Lead Gen Campaigns Can Supercharge E-commerce Sales
Pennock Team
Pennock Team
Mastering Social Commerce: A Guide to Selling Directly on TikTok, Instagram, Meta & More
Cassandra Love
Mastering Social Commerce: A Guide to Selling Directly on TikTok, Instagram, Meta & More
Cassandra Love
Cassandra Love
Best Practices For Kicking Off Creator and UGC Partners
Nikki Lindgren
Best Practices For Kicking Off Creator and UGC Partners
Nikki Lindgren
Nikki Lindgren
The Pennock Knockdown EP 20 | Beyond Clean Hands: How Paume is Redefining Hand Care with Founder Amy Welsman
Nikki Lindgren
The Pennock Knockdown EP 20 | Beyond Clean Hands: How Paume is Redefining Hand Care with Founder Amy Welsman
Nikki Lindgren
Nikki Lindgren