Is your Google Performance Max campaign underperforming? Discover 2 overlooked reasons why PMax fails: incorrect initial product targeting & ignoring product competitiveness (your Shopping Experience Scorecard!). Learn how optimizing these factors unlocks ROAS & conversions. Pennock helps you win the PMax battle.
Read MoreUnlock the power of short-form video for beauty brands in paid media. Discover why authentic content on TikTok, Instagram Reels, and YouTube Shorts is crucial for cutting through noise and driving ROAS. Learn strategic application, how to leverage UGC, and essential measurement tips. Dominate the beauty market with Pennock's insights on effective, conversion-focused video advertising. Master paid social for your beauty brand today.
Read MoreAt Pennock, we use our Pause Down Threshold Calculator to analytically determine when to cut underperforming ads. This data-driven tool sets clear financial limits for non-engagement, mid-funnel drop-offs, and final conversions. By identifying "kill thresholds" early, we prevent wasted budget, improve ROAS, and accelerate learning across your ad campaigns. Stop relying on gut feelings and start optimizing with precision.
Read MoreAt Pennock, we're transforming creative strategy. With platforms favoring broad targeting, compelling creative is key. We're leveraging AI to dive deep into the real voice of the customer by mining Reddit, reviews, and comment sections. Our strategists are becoming Creative Strategist Prompt Engineers, extracting richer ideas faster. We're adopting tools like ChatGPT for deep research, Facebook ad library scrapers, and Gumloop for competitive benchmarking. This isn't about replacing human creativity; it's about supercharging it to build repeatable AI workflows.
Read MoreFuel your beauty e-commerce growth with data-driven insights. Understand customer behavior and optimize campaigns for maximum ROI. Pennock helps you decode the digital beauty aisle.
Read MoreSell directly where your audience lives! Social commerce unlocks seamless in-app purchasing, boosting conversions and engagement. Don't miss this e-commerce growth engine.
Read MoreSEO vs. SEM for e-commerce: Which wins for sales? Our blog breaks down the benefits, implementation, & optimization of both to boost your organic traffic & revenue. Learn how AEO & AI fit in!
Read MoreNavigate the future of e-commerce! Learn AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) to have AI choose your store as the best answer. Prepare your site without hurting SEO.
Read MoreShopify store owners, the ChatGPT integration is now live! Our blog explores the benefits for every e-commerce sector. Learn how to optimize your online store for conversational commerce.
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