Discover the entrepreneurial journey of Avery West on The Pennock Knockdown. From startup life to founding her marketing agency, she shares invaluable advice on brand building, client relationships, and trusting your strengths.
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Ready to transform your e-commerce strategy and unlock the power of direct sales through engaging conversations? At Pennock, we possess the expertise and innovative strategies to help your online store seamlessly integrate and effectively leverage Messenger and WhatsApp lead generation campaigns.
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Sell directly where your audience lives! Social commerce unlocks seamless in-app purchasing, boosting conversions and engagement. Don't miss this e-commerce growth engine.
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The Pennock Knockdown EP 20 | Paume founder Amy Welsman redefines hand care. Learn about launching during the pandemic, building a niche, and the power of sustainable growth. Insights for e-commerce leaders.
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ChatGPT & Shopify are changing e-commerce! Learn how AI-powered conversations and new optimization strategies (GEO & AEO) can boost your online store. Ready for the future of retail?
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SEO vs. SEM for e-commerce: Which wins for sales? Our blog breaks down the benefits, implementation, & optimization of both to boost your organic traffic & revenue. Learn how AEO & AI fit in!
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Navigate the future of e-commerce! Learn AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) to have AI choose your store as the best answer. Prepare your site without hurting SEO.
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Beauty founders: Scaling up shouldn't be a barrier. Discover how Anthony Standifer and mSEED Group is redefining contract manufacturing, providing low minimums and custom formulations to help new brands thrive in the beauty industry.
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Meta Ads is changing BIG time with Andromeda! Learn about the shift to Advantage+ campaigns, AI-driven optimization, and how to redefine your customer segments for better results. Get ready for the future of Meta advertising!
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Shopify store owners, the ChatGPT integration is now live! Our blog explores the benefits for every e-commerce sector. Learn how to optimize your online store for conversational commerce.
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Achieve sustainable growth for your small business! This guide provides actionable advice on setting realistic marketing goals, aligned with your resources and broader business objectives.
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In an evolving retail landscape, breaking down silos between marketing and operations is critical for profitable growth. Retailytics' Bellamy Grindl offers actionable strategies for brands to integrate inventory, buying, planning, and data analytics.
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Unlock e-commerce success on TikTok! This guide explores TikTok Shop features, creator collaborations, and campaign strategies to help brands drive sales and engage with a massive audience.
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Achieve sustainable growth for your small business! This guide provides actionable advice on setting realistic marketing goals, aligned with your resources and broader business objectives.
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Is your small business marketing falling short? This guide outlines 5 key signs it's time to hire a marketing agency, helping you make a strategic decision for growth.
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In this new episode of Pennock Knockdown, Storytelling is at the heart of effective marketing, according to Shayna Ventricelli of Ivy & Co Studio. This interview explores how authentic narratives connect with audiences and drive success in the beauty, wellness, and lifestyle sectors.
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Unlock your website's potential! Learn how to measure SEO performance using Google Analytics 4 and Google Search Console. Turn data into actionable strategies to boost traffic, improve rankings, and drive sales. This guide helps small business owners understand key metrics and optimize for SEO performance success.
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Confused by marketing terms? This guide demystifies essential concepts like SEO, SMM, and more, empowering small business owners to navigate the marketing landscape and drive growth.
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Beneath the surface of seemingly saved expenses lies a complex calculation. This article will delve deep into the true cost of DIY marketing versus the investment involved in hiring an agency. We'll explore not just the obvious financial implications but also the hidden costs associated with time, missed opportunities, expertise gaps, and the potential for costly mistakes.
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