Meta’s recent changes to conversion tracking have significant implications for health and wellness brands. These restrictions limit the ability to track key lower-funnel actions such as purchases and add-to-cart events, making it more challenging to optimize ad performance. In this post, we’ll explore the impact of these changes and strategies to adapt.
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A Path To Enterprise Product Management
Emily Taylor’s career trajectory has been nothing short of multifaceted. From her beginnings at Cost Plus World Market to her current role at ShotFlow, she has evolved alongside the digital marketing landscape. Emily's journey from managing product photography and website expectations at Gap Inc. to diving deep into product management showcases her adaptability. Shot Flow, the company she now works for, offers software that enhances photographic workflows—an opportunity that Emily found after previously implementing it at Gap’s Athleta brand.
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The Journey Begins
What started as a 14-year battle with infertility for Sara Jensen and her husband Ben transformed into a mission to help others understand and improve their hormone health. After multiple rounds of IVF and countless doctor visits, a breakthrough moment came when Sara's fertility doctor questioned her about the chemicals in her household and skincare products. This revelation, combined with the generous acts of their sisters who served as surrogates for their children Hugh and Grace, sparked the creation of Hugh & Grace.
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Meta’s recent changes to conversion tracking have significant implications for health and wellness brands. These restrictions limit the ability to track key lower-funnel actions such as purchases and add-to-cart events, making it more challenging to optimize ad performance. In this post, we’ll explore the impact of these changes and strategies to adapt.
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Digital advertising for med spas and healthcare brands comes with strict policies. Failing to comply can lead to ad disapprovals, account suspensions, and revenue loss. In this post, we’ll cover key compliance areas and best practices to keep your campaigns running smoothly.
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Discover how DTC brands can leverage influencer marketing to boost sales, increase brand loyalty, and maximize ROI. Learn performance-driven strategies for sustainable growth.
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Google Ads is a powerful tool for driving revenue, but many advertisers struggle to balance Performance Max (PMax) and Search campaigns. PMax expands reach with automation, while Search campaigns capture high-intent traffic with precision. However, when these two campaign types compete instead of complementing each other, it can lead to budget inefficiencies and missed opportunities.
If you're running PMax and Search side by side, here’s how to ensure they work together effectively instead of cannibalizing each other.
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In a recent episode of the Pennock Knockdown podcast, Dianna, lead of direct-to-consumer and B2B marketing at Noho, shared the brand’s innovative approach to furniture marketing. By blending humor and sustainability, NoHo’s Seeking Lovers campaign not only garnered a 200% increase in social media followers but also resonated deeply with their target audience of affluent millennials. With a focus on connecting emotionally through creative storytelling, Noho is redefining how brands can stand out in a saturated market while staying true to their values.
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As we move into 2025, Google Ads continues to roll out exciting updates and features designed to enhance the effectiveness of your campaigns. From better audience targeting to improved promotional tools, these new introductions allow advertisers to refine their strategies for optimal performance. Here's a breakdown of the key updates and how they can help take your paid marketing efforts to the next level.
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Discover how to use generative AI in Google Ads scripts to streamline workflows, optimize ad performance, and drive better ROI. Learn actionable strategies and tools for smarter PPC management.
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From pivoting in product development to finding success on Amazon, Dara Erck reveals how authenticity drives her teen wellness brand Sam + Leo. Learn about the challenges, strategies, and milestones of launching a brand for the next generation!
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Discover insider strategies for navigating Google's constant updates and automation push. Learn how to outsmart Google Ads, improve campaign performance, and retain control.
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Learn the most common paid marketing mistakes and how to avoid them. Discover strategies to improve targeting, optimize budgets, and maximize ROI in your paid campaigns.
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As we move into 2025, Google Ads continues to roll out exciting updates and features designed to enhance the effectiveness of your campaigns. From better audience targeting to improved promotional tools, these new introductions allow advertisers to refine their strategies for optimal performance. Here's a breakdown of the key updates and how they can help take your paid marketing efforts to the next level.
Read More