Google Ads is a powerful tool for driving revenue, but many advertisers struggle to balance Performance Max (PMax) and Search campaigns. PMax expands reach with automation, while Search campaigns capture high-intent traffic with precision. However, when these two campaign types compete instead of complementing each other, it can lead to budget inefficiencies and missed opportunities.
If you're running PMax and Search side by side, here’s how to ensure they work together effectively instead of cannibalizing each other.
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