How to Prevent (or Recover) From Google’s Health Care Restrictions

🔴 How to Prevent (or Recover) From Google’s Health Care Ad Restrictions | Digital Marketing Guide

Navigating Google & Meta Ad Policies for Med Spas: Compliance & Best Practices

Digital advertising for med spas and healthcare brands comes with strict policies. Failing to comply can lead to ad disapprovals, account suspensions, and revenue loss. In this post, we’ll cover key compliance areas and best practices to keep your campaigns running smoothly.

1. Certification Requirements

Google now requires certain healthcare advertisers to obtain certification to ensure compliance with local regulations. Brands must submit details such as business type, licensing, and contact information. Ensuring your clients complete this process is essential to avoid ad restrictions.

2. Sensitive Content & Proper Imagery

Avoid:

  • Claims suggesting users have a specific medical condition

  • Excessive skin exposure or suggestive before/after images

  • Misleading or inappropriate content that could damage consumer trust

Keeping ads professional and compliant prevents disapprovals and maintains brand reputation.

3. Staying Updated on Google & Meta Policies

Google and Meta frequently update their advertising policies. Regularly reviewing guidelines and consulting platform reps can help identify and resolve ad disapprovals quickly.

Meta, for instance, now restricts domains categorized under "health & wellness conditions" from tracking high-intent leads. A workaround involves using landing page views as a custom event trigger for tracking conversions.

4. Adhering to Regional Healthcare Regulations

Ensure compliance with regional laws by:

  • Including necessary disclaimers (e.g., treatment results may vary)

  • Providing clear and accurate contact information

  • Avoiding language that could exploit personal hardships

Google prohibits personalized advertising based on sensitive health data, so keeping messaging broad rather than individually targeted is key to avoiding restrictions.

Final Thoughts

Maintaining compliance with Google and Meta’s evolving ad policies is critical for med spas and healthcare brands. By securing proper certifications, using compliant imagery, staying informed on policy changes, and ensuring ethical ad messaging, brands can protect their visibility, lead generation, and revenue.

Need help navigating ad compliance? Stay updated with our latest insights!

Pennock SEEDsPennock Team