How to Make Search and Performance Max (PMax) Campaigns Work Together
How to Make Search and Performance Max (PMax) Campaigns Work Together

Google Ads is a powerful tool for driving revenue, but many advertisers struggle to balance Performance Max (PMax) and Search campaigns. PMax expands reach with automation, while Search campaigns capture high-intent traffic with precision. However, when these two campaign types compete instead of complementing each other, it can lead to budget inefficiencies and missed opportunities.

If you're running PMax and Search side by side, here’s how to ensure they work together effectively instead of cannibalizing each other.

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Marketing Strategy, Paid MediaVarsha Mestha
The Pennock Knockdown: Marketing Insights from Noho: Humor, Sustainability, and the 'Seeking Lovers' Campaign
The Pennock Knockdown: Marketing Insights from Noho: Humor, Sustainability, and the 'Seeking Lovers' Campaign

In a recent episode of the Pennock Knockdown podcast, Dianna, lead of direct-to-consumer and B2B marketing at Noho, shared the brand’s innovative approach to furniture marketing. By blending humor and sustainability, NoHo’s Seeking Lovers campaign not only garnered a 200% increase in social media followers but also resonated deeply with their target audience of affluent millennials. With a focus on connecting emotionally through creative storytelling, Noho is redefining how brands can stand out in a saturated market while staying true to their values.

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The Pennock KnockdownNikki Lindgren
Pennock SEEDs: Google Ads Match Types Update: What You Need to Know
Pennock SEEDs: Google Ads Match Types Update: What You Need to Know

As we move into 2025, Google Ads continues to roll out exciting updates and features designed to enhance the effectiveness of your campaigns. From better audience targeting to improved promotional tools, these new introductions allow advertisers to refine their strategies for optimal performance. Here's a breakdown of the key updates and how they can help take your paid marketing efforts to the next level.

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Analytics, Marketing Strategy, Pennock SEEDsNikki Lindgren
Pennock SEEDs: 2025 Google Ads New Features and Strategies for Improved Performance
Pennock SEEDs: 2025 Google Ads New Features and Strategies for Improved Performance

As we move into 2025, Google Ads continues to roll out exciting updates and features designed to enhance the effectiveness of your campaigns. From better audience targeting to improved promotional tools, these new introductions allow advertisers to refine their strategies for optimal performance. Here's a breakdown of the key updates and how they can help take your paid marketing efforts to the next level.

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Analytics, Marketing Strategy, Pennock SEEDsNikki Lindgren
Challenging PPC Biases: Surprising Insights from Data-Driven Campaigns
Challenging PPC Biases: Surprising Insights from Data-Driven Campaigns

At Pennock Co., we’ve found that challenging typical PPC biases and focusing on data-driven decisions is key to improving lead quality for B2B campaigns. In this article, we’ll highlight surprising insights from PPC data that can help optimize your campaigns and improve ROI. Let’s take a look at five common PPC biases and how shifting your approach could lead to better results.

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Marketing Strategy, Analytics, Paid MediaVarsha Mestha